Almost every business today wants to build an excellent website that can create a long-lasting impression and would encourage visitors to take the next step. Because the design of your website can either make or break your business, you deliver. And in case you have a low conversion rate, it’s probably because you don’t have an impressive website. You need to ensure that your website is aligned with the interest of your target audience. Developing a website with an impressive user interface can not only increase the conversion rate but can also increase revenues and leads to a better business.  Although it might happen, that investing in a website design can cost you a substantial amount of money, but it will ultimately generate outstanding profits for your business as well.

In this blog, we will discuss some effective web design strategies to help you grow your conversion rates. 

Here are the 5 Web Design Strategies to Boost Your Conversion Rates

1. Value Proposition
2. Website Look and Feel
3. Website Navigation
4. C-T-A (call-to-action)
5. Content

1. Value Proposition 

When you first plan to offer something to your customer, how do you know that it would fulfill all the requirements of your customer? Because if it doesn’t, all the efforts you made towards improving the web design and conversion rates will go in vain. With this increasing competition, you need to have a unique selling proposition that would ultimately differentiate you from the huge pond of websites out there. And in order to draw your users’ attention, your website should be designed in a way that separates you from the crowd. And make sure your USP sticks to the user’s mind. For instance, your site should speak about your products and services, what differentiates you offer that your competitors don’t, what value do you bring, etc.  

2. Website Look and Feel  

A website’s “look and feel” is the initial design of a website that gives you and your client a visual of how the entire website would appear. The website’s overall look and feel is essential, as it instantly draws the picture of you to your clients before they actually start reading the content of the site. And remember, your website’s personality should match the attitude of your business and objectives while still fitting in with your customer’s expectations. For instance, when you start with your website, keep track of your competitors website. Do your homework. For example, the lawyer’s website should look well organized and well-versed, and on the other hand, a fashion designer’s website could be creative, with bright colors and emotive images. The following are the practices you could take into consideration for website designing: 

• Identifying Business Goals

The designers should think beyond the pixels and layouts. At first, they should consider and set the business objectives because defining the goals would help them create a better website design. 

• Build a Responsive Design  

The designers should always take care of how their websites look on the screen of all sizes. As today no business can afford to lose the leads who access the landing page on the devices other than desktops. And since we know google is a strong advocate of responsive designs, it would be helpful for both increasing conversion rates and SEO. 

• Know What Your Users Expect 

You shouldn’t reinvent the wheel, irrespective of who the buyers are. All you need to understand is that your users are used to some certain navigation elements in UI/UX design, for instance, the cart icon, or the navigation toolbar. And in case if your landing page would be a challenge for your visitors, you would hardly be able to convert them into the leads. 

• Proper Testing 

Let us tell you there is no one-size-fits-all approach for UI/UX design that can increase the conversion rate instantly. So, you need to do proper testing.  

3. Website Navigation  

Navigation is an essential part of the website. It contains a well-labeled navigation bar that displays a list of various web pages. The navigation helps the users to know where they are precisely on the site and where they could go exactly. In case your website has appealing and attractive elements, but your visitors can not find the products and services they are looking for, they would definitely switch to some other site. And this applies not only to your home page but to your website’s internal pages as well. Well-Designed navigation makes your web site user-friendly and it becomes a lot easier for the visitors to find the products they are looking for, which can ultimately increase your conversion rates. According to a survey, around 50% of the visitors who land on the internal website page orientate themselves through a simple navigation menu. 

So obviously, the navigation should be designed, keeping in mind the business objectives. For instance, the products that are to be sold together should be grouped in a single category. However, you can follow some points to make the navigation experience better like, keep the main menu short, user text over buttons, and offer a way to let users know where exactly they are on your website and where they want to go. 

4. C-T-A (call-to-action) 

CTAs play a significant role in your website. As it allows you to interact with your users. If you want your visitors to complete certain activities when they land on your page then make sure your CTAs are as inviting as the red carpet welcoming your users to click on it. The call to action is the means to encourage visitors to take the desired action. Almost all online resources are competing for the user’s attention today, but the users would most likely pay attention to the essential elements on a website. So you need to ensure that each page of your website or each sales conversation contains a clearly defined and easily identifiable CTA. A CTA could be text, button, image, animation, or a video as well. For instance, if you are a blogger, you need to have a CTA at the end of your blog posts to read other related articles. 

If you want your CTA elements to convert, you need to make them less complicated and more user-friendly. And Please stay away from aggressive techniques that can easily frustrate your visitors even before they give your product a try. Put simply, the design of your CTA should go with the overall web design and also have a compelling text. 

5. Content

Once you have taken care of effective web design and powerful and compelling CTA, its turn now to produce engaging web content that is going to help you on your way to optimizing conversion rates. However, like any other marketing strategy, the primary content strategy is to identify the target audience first. Because when you know who your visitors are, it becomes easy to know about their interests. Research well, and pay attention to the resources that your target audience uses to find the information they need. Although, we believe a holistic approach to content marketing helps improve the way a businesses interacts with their target audience, the values they represent and the message they want to deliver. Through multiple touch points with the consumers and with a consistent message, brands interact better with their audience, enhance visibility and make customers more loyal. For instance, you are selling sports products, tell your customers about the outdoor activity, provide tips, share some how-tos, and publish interviews with experienced and expert sports influencers or instructors. Or, if you own design service, talk about the successful design strategies that aim at increasing conversion rates, etc. 

In short, share all the valuable information you think your potential customers are going to look for. This is how you’ll show your expertise and willingness to help, and this will help you build trust. 

Final Words

When we talk about the conversion rate, we can not expect it to be successful in a single stroke. The process needs a lot of experimenting at first. You need to understand your audience and make obsessive testing of every idea. So in case you are looking for web design and development, choose Matellio. We are a software engineering company, and have been delivering cutting-edge solutions around the world with years of experience and have expertise in developing sophisticated solutions for all the industry verticals.