The Future of Virtual Try-On Technology: Enhancing Customer Experience in Online and In-Store Shopping

Let’s talk about what’s driving the future of retail—virtual try-on technology. In a world where nearly 30% of online purchases are returned, the brands that offer interactive, personalized shopping experiences are the ones winning big. 

And here’s the best part: Retailers using virtual try-on solutions aren’t just reducing returns—they’re boosting sales and increasing customer engagement like never before. 

Why? Because customers want to see, test, and experience products before they buy. And when they can, they buy with confidence. The brands that have already integrated virtual try-on software are enjoying higher conversions, fewer returns, and stronger customer loyalty. 

This isn’t just an upgrade—it’s a competitive advantage. If you’re looking to create an immersive, future-ready shopping experience, now is the time to invest in virtual try-on technology. 

So, what exactly is it, how does it work, and more importantly—how can you build it for your business? Let’s explore. 

The Retail Nightmare You Didn’t Know You Were Living 

Let’s talk about the silent killer of your margins: RETURNS. 

They’re bleeding you dry, wrecking customer satisfaction, and—worst of all—you’re letting it happen every single day. Online returns cost retailers $744 billion in 2023. That’s billions lost in refunds, shipping costs, and restocking nightmares. 

And here’s the kicker—most of them were completely avoidable. 

The truth is that the customers aren’t returning products because they “changed their minds.” They’re returning them because they never felt confident buying in the first place. 

Here’s what’s actually happening: 

• They see the product online. 
• They wonder if it will actually look good on them. 
• They hesitate. 
• They buy it anyway because “maybe it’ll work.” 
• It arrives. It’s not what they expected. 
• They return it. You lose money. Repeat.  

The Solution? Shopping in Augmented Reality 

Returns aren’t just a logistical nightmare—they’re a profit killer. But what if you could stop them before they even happen? That’s exactly what virtual try-on technology does. 

When customers use augmented reality shopping in retail, they don’t have to rely on static images, vague descriptions, or customer reviews to make a decision. They can see, test, and interact with products in real-time—just like an in-store experience, but from anywhere. 

• They visualize how the product will look. 
• They interact with it in real-time using virtual try-on software. 
• They gain confidence—which means they actually keep their purchases. 

The result? Fewer returns, higher conversions, and an effortless shopping experience that builds brand loyalty. Retailers using virtual try-on solutions aren’t just selling more—they’re creating an immersive, confidence-driven buying experience that eliminates hesitation and increases retention. 

This isn’t just an upgrade—it’s a game-changer. 

And that’s not all! Here are some other reasons to invest in virtual try-on technology today. 

And the brands still refusing to adapt? Well, let’s just say they’ll make great case studies for how not to survive in the future of retail technology. 

What Is Virtual Try-On Technology 

Let’s get one thing straight—virtual try-on technology isn’t a “cool feature.” It’s a fundamental shift in how customers shop. 

Forget guessing, second-guessing, or buying three sizes “just in case.” Augmented reality shopping in retail has changed the game, and if your business isn’t adapting, you’re falling behind. 

Here’s what virtual try-on software actually does: 

• Clothing & Accessories: Customers can see how an outfit fits their body type before ordering. 
• Makeup & Beauty: They can test lipstick, foundation, or eyeshadow shades—no more shade-matching nightmares. 
• Eyewear: Frames that actually fit their face shape. (Yes, no more “returns because they looked different in the picture.”) 
• Furniture & Home Decor: Customers can place items in their actual space before committing to a purchase. 

This isn’t some futuristic “coming soon” tech—it’s happening NOW. The future of retail technology is not in-store. It’s augmented reality shopping. And the brands that are investing in virtual try-on solutions today? They’re redefining customer experience in eCommerce and making competitors irrelevant. 

Pro tip: The smartest retailers are integrating virtual try-on software with RPA for retail, automating workflows, cutting costs, and delivering a frictionless customer experience. 

All in all, if your business isn’t already implementing virtual try-on technology, you’re willingly handing your customers to brands that are. 

The Business Benefits with Virtual Try-On Technology: Why This Isn’t Optional 

Adopting virtual try-on technology isn’t a “trend”—it’s a profit-driving, customer-retaining, competition-killing strategy that smart retailers are already leveraging.  

If you’re still on the fence, here’s exactly what you’re missing out on:  

Cut Return Rates Significantly 

As per a report by Narvar, 76% of consumers who returned products did so because the items didn’t fit properly.  

Returns are one of retail’s biggest silent killers. Every time a customer buys without confidence, you risk another return, and it’s your business footing the bill for shipping, restocking, and lost inventory value. 

Customers don’t buy multiple sizes “just in case” when they have a virtual try-on solution that shows them exactly what will fit. AR-powered shopping in augmented reality lets customers see the product in their real-world environment before making a purchase—meaning fewer returns, fewer refunds, and more retained revenue. 

Smart retailers are integrating virtual try-on technology with multi-channel inventory management software to ensure stock levels remain optimized and return-based losses are minimized.  

Boost Conversion Rates (Because Hesitation Kills Sales) 

The longer a customer hesitates, the more likely they abandon their cart. However, that’s not the case for companies using virtual try-on software! 

When customers can visually experience a product through augmented reality shopping in retail, they’re more likely to complete the purchase. Customers who interact with virtual try-on solutions stay on-site longer, increasing checkout rates and upsell opportunities. 

In fact, future-focused brands are integrating virtual try-on software with AI chatbot development services to create an interactive, guided buying experience that leads directly to checkout. 

Dominate Omnichannel Retail (Because Customers Expect a Seamless Experience) 

Your customers don’t shop in a single channel anymore. They expect fluid movement between mobile, web, in-store, and social commerce. If your virtual shopping platform isn’t integrated across every touchpoint, you’re losing sales to competitors who make it easier for customers to buy. 

Whether it’s AR-powered mirrors in-store, mobile-based virtual try-ons, or AI-driven product recommendations online, customers want a seamless, connected shopping experience. So, smart retailers work with system integration services to ensure that the custom virtual try-on technology seamlessly integrates with other enterprise solutions!  

Slash Customer Support Costs (No More “Does This Fit?” Emails) 

Your customer service team is wasting hours answering the same repetitive pre-purchase questions: 

• Will this shade match my skin tone?
• How does this dress fit on curvier body types?
• Will this couch fit in my apartment?

What if you could eliminate 90% of these inquiries overnight? Well, that’s what virtual try-on technology does for your business! AI-driven virtual try-on software eliminates pre-purchase doubts—customers get answers visually, without needing support.  

Leverage Real-Time Data for Smarter Business Decisions 

The real power of virtual try-on technology? The data. 

Every time a customer interacts with a virtual try-on solution, you gain actionable insights that drive smarter business strategies: 

• Which products are being tried on the most? 
• Where do customers drop off in the experience? 
• What styles, colors, or sizes get the highest conversion rates? 

Brands using business intelligence services alongside virtual try-on software are refining their inventory, optimizing product recommendations, and boosting personalization strategies—leading to higher sales and customer retention. 

All in all, the brands investing in virtual try-on software today are leading the market. The ones delaying investment? They’re watching customers and revenue slip away. Don’t let that happen to your business!  

 

Case Study: How Matellio Helped a Startup Revolutionize Virtual Try-On Technology 

Still wondering if virtual try-on technology is worth the investment? Let’s talk real-world results. 

Meet VirTry, a Japan-based lifestyle startup that wanted to transform how customers shop for accessories online. Their vision? A seamless, interactive virtual trial experience that allows users to try on products before buying—reducing hesitation, increasing confidence, and ultimately boosting sales. 

But there was a challenge—building high-performance virtual try-on software from scratch is complex. That’s where Matellio came in.  

The Challenge: Bringing Virtual Try-On Technology to Life 

The client had a bold vision: 

• Allow users to virtually try on products like headphones, earphones, and glasses. 
• Ensure seamless web and mobile experiences with high-accuracy AR/VR models. 
• Integrate smart filters, face-editing tools, and social media sharing for enhanced engagement. 

The Problem? Implementing advanced AR-powered virtual trials without sacrificing speed, accuracy, or user experience. 

The Solution: Matellio’s Expert Development Approach 

• AR-Powered Virtual Trials with Sketchfab & CanvasJS 

To ensure ultra-realistic product visualization, we integrated Sketchfab and CanvasJS—allowing users to see how accessories fit their unique face structure in real-time. 

• Custom 2D Face Editing for Precision Try-Ons 

We developed a dynamic 2D editing tool, enabling users to adjust face dimensions for a precise and hyper-personalized try-on experience. 

• Seamless Omnichannel Experience 

Users can access VirTry’s virtual try-on technology across web and iOS platforms, offering a frictionless shopping experience on any device. 

• Social Media Integration for Viral Engagement 

With one click, users can share their virtual try-on images on Instagram, Facebook, and Snapchat—turning their trial experience into free brand marketing. 

• E-Commerce Integration for Instant Purchases 

Once users find their perfect match, they can instantly purchase the product through integrated third-party eCommerce links. 

Retailers investing in virtual try-on solutions with AI chatbot development are enhancing user engagement and reducing purchase hesitation—just like VirTry did.  

The Results: A Game-Changer for the Retail Industry 

• Seamless AR-powered try-on experience that customers love. 
• Higher conversion rates as shoppers confidently buy products. 
• Reduced return rates since customers can preview purchases accurately. 
• Enhanced customer experience in eCommerce with a user-friendly UI/UX. 

Matellio delivered an interactive, feature-rich virtual shopping platform, proving that the right virtual try-on technology can increase revenue, reduce returns, and create an unforgettable customer experience.  

Ready to Build Your Own Virtual Try-On Success Story? Let’s begin with a free 30-minute consultation! 

The “Wait and See” Strategy Is Irrelevant Today 

Thinking about “waiting to see how it plays out?” Let’s be brutally honest about what that actually means for your business:  

Your customers will leave for brands that offer virtual try-on solutions. 

They’re not waiting for you to catch up. They want augmented reality shopping in retail now—and they’ll happily take their wallets elsewhere if you can’t deliver.  

Your competitors will get stronger while you hesitate. 

While you’re debating whether virtual try-on software is “worth it,” the brands that already implemented it are boosting conversions, slashing returns, and locking in customer loyalty. 

 Your margins will keep shrinking from avoidable returns. 

You already know the numbers: up to 66% of shoppers who use AR are less likely to return a product. Without virtual try-on technology, you’re paying the price—literally—for indecisiveness. 

On the other hand, retailers that partner with retail software development companies aren’t wondering about the future—they’re creating it. 

• They’re working to integrate AI-powered virtual try-on solutions across every shopping channel. 
• They’re using business intelligence services to track real-time engagement data and optimize customer experiences. 
• They’re investing in virtual try-on technology to enhance personalization and drive higher sales. 

The reality is simple: Virtual try-on technology isn’t a future investment—it’s a now investment. Submit RFP to get started with virtual try-on software development today! 

Features You Cannot Miss for Virtual Try-On Software Development 

You’ve made the smart decision to invest in virtual try-on technology—but now comes the real challenge: where do you start? 

The truth is, not all virtual try-on software is created equal. Your feature set will define the success of your project—from how seamlessly it integrates into your virtual shopping platform to how well it enhances customer experience in eCommerce. 

But don’t worry—we’ve got you covered. 

As a trusted company offering digital transformation services, we’ve hand-picked the most powerful features that will set your virtual try-on solution apart from the competition. 

AI-Powered 3D Model Generation 

Your virtual try-on technology needs to create highly accurate 3D models of products in real time. Whether it’s fashion, eyewear, or furniture, this feature ensures customers see an ultra-realistic version of the product before buying. Smart retailers are using AI development services to enhance real-time rendering and model accuracy, eliminating doubts in augmented reality shopping.  

Augmented Reality Shopping with Real-World Environment Mapping 

Your virtual try-on solution should allow customers to place items in their actual environment before purchasing. Want to see if a sofa fits in your living room? Or if sneakers match your outfit? Done.  

AI-Driven Personalized Recommendations 

Why make customers search endlessly when AI can instantly suggest what suits them best? Your virtual try-on software should analyze face shape, skin tone, body type, or personal style to recommend the perfect match. Leading brands integrate recommender system development services to personalize shopping experiences and boost conversions.  

Virtual Size & Fit Detection 

No more guessing game with sizes. Your virtual try-on solution should analyze customer body measurements to suggest the perfect fit, reducing the frustration of wrong sizes and unnecessary returns.  

Multi-Device & Omnichannel Compatibility 

Your virtual try-on software should work flawlessly on mobile apps, desktops, smart mirrors, and AR kiosks in physical stores. Retailers leveraging virtual try-on technology ensure seamless omnichannel integration for an uninterrupted customer experience. 

Real-Time Lighting & Texture Adaptation 

Basic virtual try-on solutions often fail to adapt to different lighting conditions, making products look unrealistic. Your software should adjust colors, shadows, and reflections for a lifelike shopping experience.  

Social Media & E-Commerce Integration 

Customers want to share their try-on experiences. Your software should allow one-click sharing to Instagram, Snapchat, and TikTok while also seamlessly linking to your eCommerce store for direct purchases.  

AI-Powered Emotion Recognition for Styling Suggestions 

Most virtual try-on technology stops at visuals. But what if your AI could analyze customer expressions to understand their reactions and adjust recommendations? Well, that’s what this feature does! Forward-thinking brands work with technology consulting services to build AI that detects satisfaction levels and refines recommendations. 

Live Virtual Shopping Assistant (AI + AR) 

Imagine an AI-powered virtual shopping assistant that guides customers through the try-on process in real-time, answering their questions as they interact with products. Retailers combining virtual shopping assistants with virtual try-on solutions are delivering next-level personalized shopping experiences. 

Customizable AR Filters & Product Enhancements 

Your virtual try-on software should allow customers to adjust brightness, contrast, or try on different product variations with AR overlays. High-end brands investing in virtual try-on software are offering interactive AR styling experiences, making shopping fun and immersive.  

Voice-Controlled AR Shopping 

Typing and scrolling are so last decade—why not let customers speak their requests? Your virtual try-on software can integrate voice control for hands-free shopping, enhancing accessibility and convenience. 

 

How to Develop Virtual Try-On Software That Actually Works 

By now, you’ve explored everything—the reasons, the business benefits, the must-have features. You know that virtual try-on technology is no longer optional. But here’s the real challenge:  

How do you actually develop it? 

Let’s be honest—building virtual try-on software isn’t something you just “figure out” along the way. It’s complex, resource-intensive, and requires deep technical expertise. You need: 

• A clear vision of your goals 
• Market knowledge of trends and customer expectations 
• A dedicated team of AI, AR, and software development experts 
• A robust development strategy to ensure long-term scalability 

Sounds overwhelming? It doesn’t have to be. With staff augmentation services, you can make this a piece of cake. Here’s how to develop virtual try-on software in 5 easy steps.  

Define Your Business Goals & Customer Needs

Before you jump into development, answer these critical questions: 

• Who is your target audience? (Fashion, beauty, furniture, accessories, etc.) 
• What’s your unique value proposition? (What makes your try-on experience better?) 
• Which platforms will you support? (Mobile, desktop, in-store smart mirrors?) 
• How will your virtual try-on technology integrate with your existing systems? 

Many brands waste time and money on development because they skip this step. If your strategy isn’t clear from day one, you risk building a product that doesn’t align with customer expectations.  

Partner with a Custom Software Development Company

Now that you have clarity on your business goals, it’s time to find the right development partner. Building virtual try-on software requires: 

• AI/ML integration for realistic product rendering 
• AR frameworks for augmented reality shopping in retail 
• Scalable cloud infrastructure to handle real-time interactions 
• Seamless API integration with eCommerce platforms 

Let’s be real—most businesses don’t have an in-house AR/AI development team. That’s where enterprise software development services come in. By partnering with a retail software development company, you eliminate the risks of assembling a development team from scratch. 

Your development partner will handle everything from UI/UX design to AI-powered recommendation engines, ensuring a seamless virtual shopping platform. 

Choose the Right Technology Stack

Your virtual try-on solution is only as good as the technology behind it. Selecting the right tech stack ensures performance, scalability, and a future-proof infrastructure. 

Here’s a general technology stack you can follow for virtual try-on software development: 

Category	Technologies
Front-End Development	React.js, Vue.js, Angular
Back-End Development	Node.js, Python, Ruby on Rails
Database	PostgreSQL, MongoDB, Firebase
Cloud Infrastructure	AWS, Google Cloud, Microsoft Azure
AI/ML for Image Recognition	TensorFlow, OpenCV, Amazon Rekognition
Chatbot Integration	Dialogflow, IBM Watson, Azure Bot Services
Data Visualization	Tableau, Power BI, D3.js
AR/VR Frameworks	ARKit (Apple), ARCore (Google), Vuforia
API Integration	Shopify API, WooCommerce API, Stripe API

Develop, Test & Optimize for Real-World Use Cases

Building virtual try-on software isn’t just about launching an app—it’s about perfecting the experience. During the development phase, your enterprise software development team should: 

• Implement high-quality 3D modeling and rendering 
• Optimize for fast load times & seamless performance 
• Ensure cross-device & omnichannel compatibility 
• Integrate business intelligence services to track user engagement 
• Conduct rigorous A/B testing to refine the UI/UX 

Leading brands work with software testing services to identify pain points early, ensuring a flawless product launch. 

Deploy & Scale with Continuous AI-Driven Improvements

You’ve built your virtual try-on solution—but development doesn’t stop at launch. 

To stay competitive, you must: 

• Monitor performance & user feedback 
• Leverage AI to improve accuracy & personalization 
• Expand capabilities with AR-powered smart mirrors & in-store kiosks 
• Enhance customer support with AI-driven chatbots & virtual assistants 

Smart brands work with a trusted partner to ensure continuous updates and AI-driven optimizations that keep them ahead of competitors.  

That’s exactly where Matellio comes in! 

Why Choose Matellio for Virtual Try-On Software Development 

You’ve seen the power of virtual try-on technology, explored the business benefits, and learned how to develop it the right way. Now, the final step—choosing the right development partner. 

Not all retail software development companies are created equal. At Matellio, we don’t just build software—we engineer future-proof, revenue-driving solutions that give you a competitive edge in the evolving world of augmented reality shopping in retail. 

Here’s why industry leaders trust Matellio for virtual try-on software development: 

Proven Expertise in AI & AR-Powered Retail Solutions 

Matellio has a track record of delivering AI-driven virtual shopping platforms that enhance customer experience in eCommerce. With expertise in AR/VR, AI integration services, and computer vision, we create ultra-realistic, high-performance virtual try-on solutions that drive conversions and reduce return rates.  

Custom-Built Virtual Try-On Software for Maximum ROII 

Unlike off-the-shelf solutions, we deliver fully customizable virtual try-on technology tailored to your brand’s unique needs and target audience. From 3D product visualization to AI-powered recommendations, our team ensures every feature aligns with your business goals and enhances customer engagement.  

End-to-End Development with Enterprise Software Development Services 

From concept to deployment, our custom software product development services cover everything—UI/UX design, AI-powered image recognition, augmented reality shopping in retail, cloud infrastructure, and post-launch optimizations. With Matellio, you get a seamless, hassle-free development experience.  

Omnichannel & Scalable Architecture for Future Growth 

Your virtual try-on solution needs to work everywhere—web, mobile, in-store, and across social commerce channels. Our developers build scalable, cross-platform virtual try-on software that integrates seamlessly with your eCommerce platform, multi-channel inventory management software, and AI chatbot development services to ensure a future-ready shopping experience.  

AI-Driven Enhancements & Continuous Support 

Innovation doesn’t stop at launch. Matellio offers ongoing AI-driven optimizations that ensure your virtual try-on technology stays ahead of the curve. From real-time data insights and business intelligence services to AI-powered RPA for retail automation, we provide continuous updates and performance enhancements.  

Trusted by Global Retail Leaders & Backed by Technology Consulting Services 

We’re not just another retail software development company—we’re a trusted digital transformation partner for some of the biggest brands worldwide. Our technology consulting services help businesses future-proof their operations with innovative AI and AR-powered retail solutions that maximize customer engagement and boost profitability. 

Ready to transform your retail business with cutting-edge virtual try-on software? Let’s talk. Book your free 30-minute consultation slot! 

Virtual Try-On Technology – FAQ’s