How to Develop a Social Media App Like Threads?

In today’s new tech-driven world, businesses are rising using various innovative solutions. Not one or two, but different ideas can help you upgrade your position in the market. The social media industry is a growing opportunity for success. If you wish to invest in the same, then developing something similar to an app like Threads is your choice.

Well, with the current scenario where we have approx. 4.59 billion active users on social media platforms in 2022, and as per the report, this number will increase to 6 billion in 2027. It is safe to say that the social app industry holds the potential for your business to capture a wide range of users.

So, here, through this blog, you can explore some of the significant aspects related to threads app development and how you can aim to build something similar to your business needs.

Let’s get started!

What is a Threads App?

Threads was launched in July 2023 and is a text-based conversation app that has been created by Meta, one of the renowned companies for social media platforms. It is an application similar to Twitter and is designed to be more private for connecting with close friends. Investing in something similar to this social networking app development can be a wise decision for your business growth.

Threads are focused on text updates, but users can also share photos and videos while being engaged in real-time chat. It is a platform that is integrated with Instagram and allows users to share Threads and posts on their Instagram stories. 

Here, we have mentioned some of the significant market stats to show you how well Threads app development results are:

Source: Statista

Perks of Investing in an App Similar to Social Media App like Threads

Now that you know about the Threads app and have seen how well its market growth is, it’s time to explore the perks that investing in something similar can offer. If you are considering developing an app that has similar functionalities to Threads, then you must learn about the advantages that you gain. Some of the major ones are:

1. Large and Growing Market

Well, social media itself offers a growing opportunity for businesses, and investing in something similar to an app like Threads can be a significant push that your business might need. The stats mentioned above make the statement that investing in text-based social media applications can be good for your position in the market.

2. High Engagement

According to a survey, an average social media user spends around 2-3 hours per day on social media. They keep looking out for the new updates and changes that are brought on to them. So, creating a platform offering different innovative approaches to your users will ensure higher engagement of your target audience in very little time.

3. Monetization Opportunities

Not one or two, but there are different ways to monetize your social media app. You can leverage enterprise mobility services because it’s clear that an app can offer you different ways of generating revenue. You can choose to advertise, in-app purchases, subscriptions, and other monetization techniques.

What Features Will Make Your Social Media App Like Threads Successful?

The competition within social media platforms is evident. If you wish to stand out, you would be required to offer your users something different from your competitors. And in order to upgrade your application, you must choose the right features that can enhance your offerings.

You can seek assistance from a reputable mobile app development company like Matellio. The experts can connect and guide you about the features. Here, we have mentioned some of the significant one’s for you to explore:

AI-Powered Content Moderation

Social media platforms are facing increasing pressure to moderate content and remove harmful or offensive posts. If you consider adding the feature of AI-powered content moderation, it can help to automate this process and make it more effective.  

For example, AI can be used to identify and remove posts that contain hate speech or violence. It can also be used to detect and remove spam and fake accounts. By using AI to moderate content, you can help to create a safer and more enjoyable experience for your users.

Personalized Recommendations

Users are bombarded with content on social media, and it can be difficult to find the things that are most relevant to them. Customizing the feature of personalized recommendations within your social media app like Threads, can help users to discover new content and creators that they are likely to enjoy.  

By providing personalized recommendations, you can help users find the content that they are most likely to enjoy. It can help to increase engagement and retention on your platform. For instance, you can use AI to recommend new users to follow, new posts to read, and new videos to watch. You can also use AI to recommend hashtags and topics that users might be interested in.

Immersive Experiences

Social media is becoming more immersive, with features such as augmented reality and virtual reality. Next-gen social media apps can take this to the next level by offering your users the ability to interact with content and creators in new and innovative ways. By offering immersive experiences, you can help users connect with content and creators in a deeper and more meaningful way. 

For example, you could allow users to use AR to try on clothes or makeup or to explore virtual worlds. You could also allow users to use VR to attend concerts or sporting events.

Decentralized Architecture

Decentralized social media apps offer a number of advantages over traditional social media platforms, such as greater privacy and security. Next-gen social media apps can embrace decentralization to provide your users with more control over their data and experiences. By embracing decentralization architecture within your app like Threads, you can offer users a more secure and private social media experience. 

For example, you could use a decentralized storage network to store user data. It would make it more difficult for hackers to steal user data, and it would give users more control over how their data is used.

AI-Powered Chatbots

Chatbots can be used to provide your users with customer support, answer questions, and even generate personalized content. By integrating the features of AI-powered chatbots, you can provide users with a more personalized and responsive experience. 

For instance, you could use a chatbot to help users troubleshoot problems with your app or to answer questions about your platform. You could also use a chatbot to generate personalized recommendations for users or to create content such as articles or blog posts.

Interactive Filters

Filters are the soul of any social media platform; they can be used to add fun and creativity to photos and videos. You must ensure that if you invest in a social media app like Threads, it must offer interactive filters that allow your users to interact with the content in new and engaging ways. By offering interactive filters, you can make your social media app more fun and engaging for users. 

For example, you could offer filters that allow users to change the color of their hair or to add virtual accessories to their photos. You could also offer filters that allow users to play games or interact with other users in new and innovative ways.

Social Commerce

Another vital feature that can help your app to grow is integrating social commerce or E-commerce into social media platforms. Today’s next-gen social media apps are required to be developed in a way that makes it easy for your users to discover and purchase products and services directly from the platform. By integrating social commerce into your app, you can provide users with a more seamless and convenient shopping experience.

How To Proceed with the Development of Social Media App Like Threads?

You have learned about the investment perks and features that can enhance your social media app like Threads. Now it’s time to start with the most awaited section of this blog, and here we will be discussing the development steps of your application. Developing an application with perfection is not an easy task, as it comes with certain challenges. But here, we have mentioned some of the significant steps following which you can make your application development process seamless.

1. Define Your Project Scope

The first step suggests you define your project need, and it can be done only when you have done thorough research work. You can enlist your requirements from this project or set strategies to develop this application only if you know the latest trends it follows. You would require hiring experts who can help you in research work.

Research work will answer the most vital question of like: 

• Who will be your target audience? 
• What are the new trends that need to be followed? 
• Why do you need to invest in this application? 
• What platform should you choose to launch your application on? 
• What are the features that can make your application stand out?

And many more such questions can be answered only via research work. You also need to do competitor analysis in order to understand what new you can offer your users. All this will help you attain clarity with your project, and you will be able to define your requirements.

2. Opt for Expert AI Consulting

Investing in a social media app driven by next gen needs to be done with the guidance of experts. You need to leverage the technology consulting services of a reputable company. The experts will offer you guidance with all your doubts. They can help you with the knowledge of next-gen technologies to make your application advanced.  

You must consider that the consulting service you choose should understand your project requirements and then suggest the right approach.

3. Hire Mobile App Developers

It brings us to the next step, which is to hire one of the best mobile app development companies. Your idea of a perk social media app like Threads can be fulfilled only when you have the right developers by your side. Companies like Matellio offer experts for this matter and make sure that all your requirements are covered in our offering.

You can also consider setting up an in-house team to develop this project, but if you seek expert advice, they will not agree to this. Setting up an in-house team can be tiring for your project development cost. You would be required to have the entire setup from scratch that is needed for developing an advanced application. It will also extend your project development timeline.

4. Choose Suitable Tech Stack and Platform

The development company that you partner with should offer you an in-depth understanding of which platform you should use for your application development. It can be derived from good research work on which platform is being used more by your target audience.

You can choose that particular platform, whether iOS or Android or for the best, you can opt for developing cross-platform applications. With the cross-platform, you will be able to reach the audience from all the platforms from a single app.

Moving further, you need to analyze the resources you need for your project, and it can be done after you select the tech stack for your project. Here, we have mentioned some of the common tech stacks that you can use:

5. Develop, Test, and Deploy

Moving further, you have almost every resource required to build a social media app like Threads, from having a clear idea of what you need, the best development team, and a suitable developing platform to the right tech stack for your project. Now, it’s time to begin the process.

But before you start, be very firm in choosing the right development methodology. The agile method is what we suggest! It can mitigate the risks associated with your long development cycle by promoting transparency and accountability within your app development team.

Once the app is developed, it should be tested, and the development company you choose should offer you the best testing methods. At Matellio, we offer unit testing, security testing, compatibility testing, and others to ensure your application is flawless. Once all the testing is completed, it’s time to launch your app on the platform that you have targeted.

How can Matellio Help with Social Media App Like Threads?

After scrolling here, you will be sure that developing a social media app like Threads can be fruitful for your business growth. But you would be sure of another thing, and that is the development partners. All your desired requirements from this project can be achieved only when you have the right development team by your side.

You can trust Matellio for this responsibility as we are one of the best companies offering various digital transformation services to different businesses. From providing you with the relevant research work, integrating the right features, choosing the latest tech stack, testing the app, and most importantly, keeping up with transparency in what we follow.

We have experienced experts who have worked on similar projects and understand the technical and non-technical approach that is needed. We also follow robust security regulations to keep your data safe.

So, if you have any doubts regarding the development cycle, want to learn about the development cost, or need consulting services to align your ideas, contact our experts by filling out this form.