Herein, we are going to discuss how Virtual and Augmented tech fit into retail reality. Well, it is so much evidence that consumers are no longer satisfied with the traditional retail experience. They want much more than to be reserved. They want the real lesson to fit seamlessly with the digital.
The retailers must provide their customers with an engaging-in-store experience that goes beyond offering enthusiastic customer service to complete with the outdoor, leisure, and social activities that consumers are flocking to. eCommerce, Augmented reality (AR), virtual reality (VR), are three dimensions rapidly evolving digital technologies have long held the promise of delivering more convenient and enhanced shopping experiences to the customer. The AR and VR, both individually and collectively, are poised to overturn our conventional understanding of the retail shopping experience altogether.
AR and VR in 2020:
Augmented and Virtual reality is a compliment to brand websites. The time has gone when Augmented, and virtual reality were immature technologies, and now they are creating a massive impact on the industry. And it is now understood that customers are acknowledging the beneficiaries of the technology. It is the unquestionable fact that customers fondly accept AR/VR and are curiously searching for creative applications with multimedia technologies. Therefore, the motive of any upcoming technology is to picture immense business value.
For businesses, this means preparing for high consumer engagement over multiple screens, as consumers shift from desktop computers to smartphones and tablets quickly to search and purchase goods and services. The objective is to help businesses to function more efficiently and highly profitable in the coming few years due to its effect. AR and VR are operating the same for the retail sales business across a multitude of industries.
Here are the uses of AR and VR that are redefining retail business:-
AR VR in E-Commerce:
Upcoming e-commerce companies like fashion-related stores are now using user-centric trial and fitting functionalities in their e-commerce set-up. Businesses are now trying to enhance the overall customer experience by providing a pseudo test or a complete fitting of products customers may wish to buy and just sitting in front of digital devices before ordering it in reality. It is a highly engaging functionality that e-commerce businesses are looking to execute at an enormous scale, for consistent growth in sales.
AR VR in V-Commerce:
Here is the newly added term in the industry called the V-commerce. It is the concept of using AR/VR technology for building a virtual store. Where people can browse through the top selected brands available in the virtual stores, these virtual stores are near to reality and offer a very realistic shopping experience. They are minimizing the hurdle of geographical constraints by providing brand-new, highly-innovative, digitally disrupting the customer experience.
AR VR in Automobile:
Virtual reality (VR) which is now raising the bar of the automobile design process, and would be a virtual element for designing in the next upcoming practice in some years, in the automobile industry. For instance, Volvo, are aggressively involved in testing the method of extensively using virtual reality for designing their products. Additionally, the customer experience is also enhanced and improved in the automobile arena with augmented reality practices.
AR VR in Real-Estate:
Residential real estate businesses are experiencing virtual reality for magnifying their sales numbers, Since, the past 4 to 5 years. Besides, realtors are practicing a virtual reality for creating the vivid pre-owned property experience by giving a full knowledge of the sample flats and dummy properties. And now they’re going to replicate on a large scale.
AR VR in Jewels and Precious Items:
Ornaments and precious items in general cause hindrance because of their high-end costs for providing real customer experience. Making your customers avail of a practical wearing experience or a complete look and feel of the super precious jewel on a large scale is simply a finance intensive operation.
Here augmented reality and virtual reality are solving the problem, to a great extent as the jewel and ornament brands are looking to craft web apps that use augmented reality. To help customers virtually try these precious, costly jewels and make a confident decision of purchasing them.
AR VR in Interior-Decor and Furniture:
Interior and furniture businesses are mostly about providing more luxurious interior experience and an overall feel which is created by exclusively blended colours and subtle designs. The players of these particular industries are using virtual reality to offer realistic, highly detailed, and super extensive dummy models and samples of furniture and entire interior decors. It 0is significantly expected that they would reap better benefits in the long run.
AR VR in Fashion Industry:
Fashion boutiques and fashion brands are using augmented reality to provide more realistic designs and a more convincing trial and the fitting experience to their customers. They have the vision to lead the industry with new trends in providing a magnificent customer experience.
Some Major Advancements in AR and VR:
Market Lead/Innovation:
Unquestionably, the widespread usage of technology with Augmented Reality and Virtual Reality ascertains noteworthy advancements in business as a part of innovative branding solution. Here I would say any new technology in the market, in general, AR/VR is no different when it comes to becoming a dimension of healthy business competition. Profitable businesses and organizations with volumes sales are nowadays affording high-end AR/VR solutions for improving and enhancing the customer experience on a large scale.
Increased Branding Scope:
Branding is an essential part of all the marketing operations of the business. Moreover, AR/VR are the related technologies causing frontal changes in companies and organizations. They are focused on improving the visions for branding their products and offers an enriched customer experience. Hence, there’s an instant zeal to turn towards digital marketing. Nowadays, people are looking to be the king of AR and VR applications that are building an excellent grip for brands.
Final Word:
Retail sales are rocking the cradle of commerce in business for decades. Many trending ways have had their ride to maturity and downfall that have transformed businesses and are more profitable. AR/VR seems to be a significant player that will be the core differentiators. We can make use of these extravagant technologies of today with the help of top-performing, leading web, and mobile app development companies. We are professionals, offering skillfully crafted mobile apps for 360° digital transformation.
