Ensuring that every customer interaction is as personalized as possible will allow you to ensure that every customer experience is a good one. In previous times, this would have been astonishingly difficult, but with modern AI tech and a dynamic AI website builder, you can create a totally personalized marketing message for every single client that you interact with.
How AI Personalization Helps You
AI is an enormously complicated discipline, and even though we’ve seen a surge in popularity over the recent months and years, it still works on the same understandable principle.
A great way to consider AI personalization is through the lens of pre-digital personalization. For example, in that era, an advertiser may take out an ad in a certain magazine or newspaper. They would use contextual knowledge to guess who the consumer of the media is, and modify their language to best appeal to them.
In our modern world, though, AI doesn’t have to guess the nature of the person to whom it’s ‘speaking’. Through purchase history, browsing records, and cookies, AI is given a wealth of information about the specific client it’s dealing with. It can use this information to inform a simple, data-based, decision: what strategy to use when dealing with a customer.
AI-Powered Natural Language Processing
Using the correct language and vernacular to communicate with a client can be complex, to say the least. This is largely because, while you can know the client well, you can’t have an exhaustive knowledge of every dialect and language out there.
AI, on the other hand, can have that knowledge.
AI natural language processing will allow your systems to better understand how clients are interacting with them, as well as more accurately and deliberately directing any queries it may have to either you or the client.
Essentially, this processing functions as a smooth, dynamic way for AI to step away from clunky, all-purpose language, and speak in a more human-like way.
What are the benefits of AI-Driven Natural Language?
Flexibility
AI’s complexity and capacity mean that it can easily adjust the way it processes data to account for any user, from a new customer to a repeat business.
Affordability
AI can bridge the gap between a costly linguistics team and an affordable solution.
Analytics
A high-quality service will generate a lot of useful data about the interactions that it has. You can use these analytics, in combination with details of the end result, to understand how your AI can best help your business.
AI’s Predictive Power
A good AI model for your business will have a lot of training on the data set that you’ll be giving it. For instance, an email-based AI service will have likely been trained by ‘reading’ emails and then making guesses about the content. Over time, this guessing process will have been honed to make it near-perfect.
This means that by the time you interact with the AI software of your choice, you will likely find yourself presented with a number of ‘guesses’ about your clients that are highly accurate.
This predictive guesswork allows AI to determine the likeliest demographic that a given client fits into. In turn, it can deliberately alter its marketing strategies to ones most effective for that group.
Friendly, Intelligent AI Chatbots
Using an AI chatbot on your site can ensure that any client interactions are made to be as profitable, deliberate, and efficient as possible.
To be more specific, we mean that an effective AI chatbot will use the demographic data that it has determined while speaking. In turn, this will allow the chatbot to avoid any needless confusion that you may associate with pre-AI chatbots. Most importantly, the intelligence of AI chatbots allows them to avoid ‘speaking in circles’: asking clients questions that they have already answered.
This will lead to a more efficient and pleasant customer service experience, which leads to increased chances of repeat customers.
What’s the customer benefit of an AI chatbot?
Increased speed
Perhaps the most clear CX benefit of an AI chatbot is the reduced time that it takes to handle problems. It’s not so long ago that a customer might have to call a helpline to resolve an issue, and wait on hold. Now, though, any potential issues can be resolved in minutes.
No wait times
A well-functioning AI chatbot will be able to speak with a very large number of customers all at once. In turn, this eliminates any time that a customer may spend waiting to speak with a human representative.
Data-based decisions
AI will always refer to its data set, and make logical decisions based on past performance. This can reduce any human error, and make CX more straightforward and concise.
In Conclusion
AI is a powerful tool replete with complex data. Harnessing that data, and using it to inform the way you market yourself and your products, can be an impressive step in boosting your business.
