According to a trusted source, the global dating market will surpass $9.9 billion by 2026! Clearly, the concept of dating apps transformed the market, benefiting people and helping apps like Tinder and Bumble earn huge revenues. However, a common issue that was present on every online dating app was cyberbullying, lack of personalization, and harassment. That’s exactly where custom AI dating apps become an important aspect of the dating market!
AI dating app development has become a popular trend beyond winning the dating app market. Companies are investing in AI dating apps to win the user’s trust and provide them with a safe ground for online dating. You can analyze vast amounts of data and provide personalized matches, prevent identity thefts, and offer the best recommendations to your users via AI dating app development.
But creating an AI dating app is not an easy task. Well, not with careful planning and expert assistance! In this blog, we will guide you through the process of developing an AI dating app, from ideation to launch. Let’s get started.
Why Is AI Dating App Development the New Normal?
There’s no denying the fact that online dating apps like Tinder and Bumble gave users a new and innovative platform for dating, hookups, and friendships. In fact, there are over 270 million people worldwide using these online dating apps. However, there are some common concerns that have arisen recently in all the dating apps.
As per a report, around 60% of female dating app users reported having received sexually explicit images they hadn’t asked for. Meanwhile, the numbers of dating app users who have been called by an offensive name or threatened with physical violence stand at 35% and 10%, respectively.
That’s why people today are actively seeking AI dating apps that can protect them from all these malicious activities and provide a secure dating platform. Not only users, but there are several companies or individuals who want to launch AI dating apps that can offer them data analytics tools, smart recommendations for users, and admin-automated operations.
Hence, if you are someone looking to launch a dating app in the market or want to update your existing app, then investing in AI dating app development is the best thing to do. You can not only leverage the first-mover advantage but can also make your custom app future-ready!
Top 4 Reasons to Create AI Dating Apps Right Now
So, we now know that AI dating app development has so much potential. Nearly every person using dating apps today seeks smart suggestions, and AI dating apps are the only way to offer them to your users. But other than market demand, what other benefits does AI dating app development offer to your business? Let’s explore!
Personalized Matchmaking
In the dating world, successful matchmaking is essential. However, traditional dating apps lack accurate matchmaking based on the user’s interests and personality traits. That’s where AI dating apps come into play! These smart enterprise mobility solutions can analyze user behavior and interests to produce tailored matches. Users are, therefore, more likely to discover matches that share their beliefs, interests, and personality attributes, which increases user engagement and retention. That means more traffic on your app, a long-term relationship with the users, and increased revenues in a shorter time.
Improved User Experience
We all know that better UX eventually results in more sales, better brand value, and satisfied users. However, there are many flaws associated with traditional dating apps that are now creating troubles for the app companies. A superior user experience will help you set your app apart from rivals and draw in more users, and personalization is the best way to do that. That’s where AI dating apps overtake traditional dating platforms. To enhance the user experience, AI-based dating apps analyze user behavior and offer tailored recommendations. This involves making recommendations for conversation starters, recommending dates, and giving feedback on profiles.
Better Predictive Analytics
Data is everything you need to win today’s competitive market. However, traditional dating apps are not capable enough to analyze and offer real-time user data. But with AI dating applications, that’s not the case. You can enhance the matchmaking algorithm and offer more precise match recommendations by using data-driven insights obtained from AI-based dating applications. Your dating app’s AI modules can examine user data to forecast the likelihood that pairings will be successful. All of that delivers more precise match recommendations that boost user retention.
Efficient Customer Service
Every industry today loves chatbots, and dating apps are no different. You can offer your consumers chatbot assistance functionality with an AI-based dating app. That means your valuable users receive trustworthy and quicker solutions to their issues from NLP-driven chatbots that imitate human behavior. This entails responding to frequently asked questions, offering advice on software features, and resolving technical problems. You can increase user retention and establish long-term relationships with your users by offering effective customer service.
Features to Incorporate for Launching a Top-Notch AI Dating App
Although AI dating apps are comparatively a new term in the market, dating apps are the most competitive segment. There are several dating apps that are playing big in the sector. So, to succeed and win the competition curve, you will have to offer unique and advanced functionalities to your users that are not available in other dating applications.
Here are a few common yet essential features that must be present in your custom dating app.
However, to become a distinguished brand in the market, your AI dating app should have robust features. Now, although identifying such features can be daunting, experts can make that easy for you! Here are the top features that you must incorporate in your custom AI dating app for better user experience and easy management.
Personalized Matching
Personalized matching considers users’ preferences, pastimes, and behavior. You can provide your potential users with tailored matches using this functionality. A user’s information is analyzed by an AI algorithm to find possible partners who are best compatible with them. That makes it more likely for the user to find a match with someone who shares their interests.
NLP and Text Suggestions
You must employ text suggestion and NLP functionality in your online AI dating app for better UX. The text suggestion functionality will enable your users to just type a few words and get smart suggestions for their chats. The NLP feature will be used to offer them automated support in the most human striking manner and in multiple languages.
Behavioral Analysis
Behavioral analysis is an exceptional feature of an AI dating app that enhances the overall experience of your users. It analyzes the dating patterns and interests of your users and offers them suggestions to improve communication and other aspects for finding better matches.
Safety and Security
Your custom AI dating app must have security features like two-factor authentication, access-based rights, and OTP login to ensure a safe and secure dating experience for your users. You must also deploy all sorts of security tools and must opt for security testing services for the better safety of your AI dating app.
Image Recognition
Security and identity thefts are the biggest concerns of the dating industry. Hence, your AI dating app must have an image recognition feature that verifies that users’ profile pictures are genuine. This feature prevents your app’s users from using fake or misleading profile pictures, ensuring that others can trust the authenticity of the profiles they encounter.
AI Image/Art Creation
This feature lets your users convert their normal images into a piece of art. The feature uses various AI tools and APIs to edit the images, change the background, and create new avatars of the users, which they can use over the dating app to get better matches.
How to Proceed with AI Dating App Development – A 5-Step Process
So, we are at the most anticipated section of our blog post – the steps for AI dating app development. Well, many of you might be thinking that creating an AI dating app is surely a challenging task. Firstly, it requires a thorough understanding of the latest market trends and proper methodologies. Secondly, since it involves AI technology, it requires you to work with many new and complex tools and APIs.
However, you can make AI dating app development a piece of cake by hiring professional dating app developers. Now, whether you hire freelancers for your project or opt for an experienced AI app development company, here’s what you can follow for quickly and efficiently developing an AI-powered dating app.
Understand Your Target Market and Identify the Best Trends
The first step to creating an engaging and user-centric dating app is through market research and identification of the user base. Before proceeding with AI dating app development, you must have answers to questions like:
- Who are your target audiences?
- What are their major concerns while using an existing dating app?
- Do they like any of the features of the present dating app?
- What device do they use (Android or iOS) for accessing the dating app?
Answering all such questions will not only help you design a perfect roadmap for your dating app project but will also help you choose the best type of dating app that you should develop and identify the USP (unique selling point) of your app. You can market your AI dating app easily using those key points that you identified during the market research and competitor analysis.
Besides that, you must also explore the latest market trends that can add value to your AI dating app. For instance, these days, the concept of voice recognition and chatbot support is in trend. Hence, you must also leverage it for your app.
The easiest way to accomplish all the things mentioned above is to partner with an experienced digital transformation services provider. A professional company will offer you free competitor and market analysis services along with digital consulting to help you frame an effective strategy for your product. Well, we offer such services to our clients!
Choose a Suitable App Development Platform and Decide on the Tech Stack
Once you have identified and analyzed your target market, the next step for creating an AI dating app would be to choose a specific app development platform and analyze the resources required for your project. How can you do it? Well, it’s simple!
During your market research, you will get an idea of the most popular platform your target audience is using to access dating apps. Hence, you can choose that particular platform or, the best, can opt for cross-platform app development to target people from all platforms with a single app.
Additionally, you also need to analyze the resources required for your project, which can only be done after you have selected the tech stack for AI dating app development. Now many of you may not be aware of the tech stack required for AI dating app development. So, to help you, we have listed the technologies associated with AI dating apps.
- App Development Languages: Java, Kotlin, Swift, Objective-C, Flutter, Xamarin
- Frameworks and Libraries for AI Modules: TensorFlow, PyTorch, Keras, Scikit-learn, Pandas, NumPy, Flask, Django
- Database: MySQL, PostgreSQL, MongoDB, Cassandra, Redis, Firebase
- Cloud Computing Services: AWS, Google Cloud Platform (GCP), Microsoft Azure
- Messaging and Notification: Twilio, Firebase Cloud Messaging (FCM), Pusher
- Payment Gateways: Stripe, PayPal, Braintree
- Chatbot Development: Dialogflow, Microsoft Bot Framework, IBM Watson
- Data Analytics and Tracking Tools: Google Analytics, Mixpanel, Segment
- DevOps: Git, Jenkins, Docker, Kubernetes, Ansible
Now, one thing that you must remember is that this is an exhaustive list, and the exact tech stack can only be discovered once you have specified your requirements and ideas. Hence, the best way is to connect with experts and get an accurate tech stack required for AI dating app development.
Hire Mobile App Developers for AI Dating App Development
The next step in AI dating app development is to hire the required resources. You now have the ideas and a proper strategy for your custom AI dating app. But you will certainly need a team that can convert those ideas into a profitable reality. That’s where an experienced AI app development company comes into play!
Hiring AI dating app developers from an experienced company has its own perks:
- An experienced dating app development company holds expertise in cloud computing, AR/VR, AI, and even IoT. You can leverage that expertise to launch top-notch apps beating the popular brands of the market.
- You can access a wide array of development services, ranging from consulting and designing to app development and modernization. Those services are a bit difficult to find if you hire freelancers, as you’ll have to find and hire separate resources for each of those tasks, which will consume much of your time and energy.
- You can easily scale your development team and hire mobile app developers on flexible pricing models. Well, at least we offer such services to our clients! But that is a questionable thing while working with freelancers.
The list can go on and on. In short, you must hire mobile app developers from an experienced app development company that best fits your needs and offers you professional services resonating with modern requirements.
Read More: 8 Tips for Choosing the Right Mobile App Development Company
Consider Creating an MVP for Business-focused Product Development
MVP stands for minimum viable product and is the best concept when creating an app from scratch. With an MVP, you can eliminate surprises and rework situations by easily monitoring how certain features will work or how a specific design will look after the app is developed.
Since you can review all those things in the design phase, your app development time is not affected, and you get an expected product. All the changes are implemented in the prototype version, and you get a business-focused AI dating app.
That’s why successful brands always invest in MVP development while launching a new product. So, why should you lag when your competitors are doing it? Hence, always hire an AI development company that offers MVP development services!
Develop, Test, and Launch Your AI Dating App
The final step is to develop your custom AI dating app. You now have all the ideas and a perfect team to convert those ideas into reality. Hence, you can start with AI dating app development. But remember to follow the Agile methodology for creating your app, as it allows you to constantly monitor your app at every development stage.
You can easily break your app development process into sprints and can even introduce changes to your app at any sprint without affecting your overall app development time. Moreover, also test your app as it will detect even the minutest of the bugs that were left unidentified during the development process. You can connect with a reputable app development company to learn more about the testing service and its importance.
How to Monetize Your AI Powered Dating App?
So, you might have started planning for AI app development. However, the main thing that every individual or company seeks before developing an app is how to monetize it. In other words, how can you generate revenue from the software product you are launching in the market? Let’s take a closer look at it!
Subscription Model
The most common model followed by several mobile applications worldwide is the subscription model. You offer various subscription plans to your users, each with different offerings. Users can select any one plan based on their requirements which lasts for a specific time like monthly, quarterly, or annually.
Freemium Model
Another common monetization model used by various dating apps is the freemium model. As the name suggests, this model allows your users to enjoy a few functionalities for free but pay for the advanced ones using a specific subscription plan. Tinder follows this monetization model.
In-app Purchases
In-app purchases allow you to offer various products to your users on your AI dating app. For instance, you can let them buy greeting cards, teddy bears, or other gifts for their friends/lovers online via your app, and you get to earn a specific amount.
Third-party Advertisements
Finally, the most trusted and commonly used monetization model is third-party ads. You can run ads for various businesses not related to your niche on your AI dating app. They will pay you a specific amount in exchange for displaying their ads on your dating app.
These are just the common type of monetization models that you can adopt for your AI dating app. However, experts from an experienced AI dating app development company have better ideas of the latest monetization model. They can understand your requirements to suggest the best model for your AI dating app.
Hence, always consult with an experienced mobile app development company having expertise in creating custom AI dating apps.
That’s Where Matellio Comes In!
As a leader in mobile app development and with expertise in several next-gen technologies, we are the top choice for companies for dating app development. Having worked with many businesses in various industries, we have gained immense experience in handling and fulfilling various business requirements efficiently, irrespective of the complexities involved. So, we can be your perfect AI dating app development partner.
Here’s a glimpse of the latest dating app that we developed for one of our clients:
Project Name: Eureka
Project Description: Eureka is an online dating application that offers creative new ways to show someone you care. The dating app uses a perfect mix of advanced technologies to find a compatible match.
Users can instantly convey a “Love or Like” reaction to a compatible match after identifying them. Once the recipient approves the reaction, the app’s built-in chat function enables seamless dialogue between the two users. Eureka thus promotes a fantastic approach to meeting new people and forming strong bonds.
Technologies Used: JavaScript, PHP, MySQL, AWS, ReactJS
So, when the world is leveraging our professional AI dating app development services, why should you lag? Connect with us today to access our wide array of services, ranging from consulting and DevOps to app development, UI/UX, security testing, and more, for your project. Also, leverage our free 30-min consulting, market and competitor analysis, and a no-obligation quote for your custom AI dating app. Simply fill out our form to get started!
