Transformation and flexibility have always been necessary for a business to succeed, and this is especially true for businesses operating in the volatile world of the internet. The digital world is continuously evolving, so if you’re seeking to grow your eCommerce business exponentially, you’ll need a well-designed eCommerce website.
You may alter your marketing to fulfill goals better, generate more traffic, improve functionality, and overall improve user experience by eCommerce website redesign.
But how can you know if your e-commerce site needs to be redesigned? How can it be successfully redesigned? How much does it cost you a lot? What are the crucial stages of re-designing an e-commerce website? In this blog, we’ll address these!
But before that, let’s firstly discuss,
What is eCommerce Website?
An eCommerce website is one that offers products and services on the internet. The functions supported by an e-commerce website development vary considerably from those supported by a standard business website. The business’s website may only contain information on its products and services, allowing users to contact you for business. A physical store or shop functions similarly to an e-commerce website. Users can buy things and pay for them on the platform itself.
According to research conducted by GlobeNewswire, the e-commerce market is estimated to reach $16,215.6 billion by 2027.
Depending on the business model, there are various types of e-commerce websites like: –
1. B2B eCommerce Website
A business-to-business e-commerce website is required if your business offers solutions or services to other businesses. A B2B e-commerce portal facilitates the electronic exchange of goods and services between businesses.
2. B2C eCommerce Website
B2C means business-to-consumer. This is an e-commerce website that facilitates the exchange of goods and services between businesses and consumers.
3. C2B eCommerce Website
C2B means consumer-to-business. It is an eCommerce website design that enables consumers and businesses to transact goods and services online.
4. C2C eCommerce Website
This form of eCommerce website development allows customers to buy and sell goods and services. However, much of this is done via a third party.
As you’ve seen from the overview and types of eCommerce websites, now, let’s move forward and discuss the real deal; which is,
Why is eCommerce Website Redesign Important?
eCommerce websites must be redesigned for a multitude of reasons. The reasons for an eCommerce website redevelopment may differ, depending on your business’s strategy. Boosting traffic, getting more leads, and increasing functionality to enhance the website’s user experience are some of the most typical reasons for website redevelopment.
When should You Revamp Your Ecommerce Website?
If you’re on edge about eCommerce website redesign, here are a few reasons you should move forward and do it.
1. Business Update
If you recently changed your business’s operations to match current business trends, you should do the same with your website; otherwise: –
- Your website will not appropriately portray your business
- It’s possible that your brand will go unnoticed
- You may lose sales
If your business strategy has changed or new products and services have been introduced, your website should reflect this so that the business wouldn’t lose clients to the competitors. Your branding will be consistent across several platforms if you revamp your website. Your redesigned branding should be reflected in every aspect of the new website.
2. High Bounce Rate
If you have an e-commerce website, you must be aware of the bounce rate. The percentage of visitors who leave your website after seeing a specific page, rather than remaining to explore and buy, is referred to as the bounce rate. If you don’t track your bounce rate, you’ll never know whether visitors are fascinated by your website, annoyed by its functionality, or landed into it accidentally. Complicated navigation, a complex structure, unappealing design, restricted technological functionality, and, very probably, slow loading time are among the primary reasons why users are bouncing off your website. Your website must load in seconds as a standard guide. If this isn’t the case, it’s time for website redevelopment to improve speed and reduce bounce rate.
3. Continuously Declining Sales
If your sales are consistently declining, even during high season, and you are unable to attract new clients, you should consider updating your website. For many customers, a poor user interface is a deciding factor in their decision to switch to a rival service, which could explain the low sales figures. If this is the case, Matellio, a top eCommerce website development company, will assist you in evaluating the e-commerce websites in your industry to determine which unique features, functions, and user interfaces are best suited to boost your eCommerce website and keep your competition guessing.
4. Poor Usability
Out-of-date technology is characterized by excessive size, a long time for users to load webpages, poorly integrated plugins, and poor responsiveness.
Poor usability is often associated with outdated technologies. If you see any of these problems on your eCommerce website, please address them. There isn’t enough space between informational sections, the color is clashing, and the fonts are too “artsy.” All of these components are confusing to users and do not contribute to purchases.
5. Security Concerns
Users want to know that their confidential information will be treated with care; as there are many risks like security breaches, remote code execution, spamming, and phishing attacks associated with e-commerce. Therefore, security should be a key focus in eCommerce. Web design and security work collaboratively, especially, if possible, dangers are addressed early on. Transparency is also very important. All users should be aware of how your website adheres to privacy rules, as well as when and why their data is gathered.
6. The rise of mCommerce
The majority of users use their mobile devices to make purchases on the move. This is the primary motivation for Google’s mobile-first index idea. It’s a fact that websites that are mobile-friendly rank higher in SERPs than others that are really not. Consequently, mobile-friendly websites rank higher in search engine rankings.
According to Statista, m-commerce is anticipated to account for 72.9% of all retail e-commerce in 2021, up from 58.9% in 2017. This trend is being driven in large part by rising e-commerce markets in mobile-first markets.
Consider website redevelopment and make your eCommerce website mobile friendly.
Apart from those mentioned above, some other reasons for eCommerce website redesign are: –
- Outdated tech stack
- New CMS integration
- Outdated website design
- Product expansion
- Lack of useful functionalities
Moving ahead, now let’s talk about,
Top Must-have Features of eCommerce Website
The top must-have features that you can include during the eCommerce website redesign services part are: –
Wishlist
A consumer may express interest in a product but decide to purchase it later. Alternatively, a consumer may find a product intriguing and desire to learn more about it later. They can save a list of these products in their wishlist so they can locate them quickly the next time they landed your website.
Filtering
Users can filter products based on several attributes using product filtering. Gender, size, colors, and other filtering parameters might be used by a clothes business, for example. Sorting allows users to see products in ascending or descending price and availability sequence.
Dashboard
The dashboard should allow you to summarize all eCommerce indicators. It must indeed be tailored to your specific business requirements.
2FA
Multi-factor authentication, often known as 2fa, is a security feature that verifies a user’s identity by asking for two or more forms of authentication. When 2fa is set on an account, the user. will login first using credentials and after validating those credentials, the users will have to provide other information which can be an OTP on mobile & email or authenticator app.
Pop-ups
While pop-ups are a terrific way to convert leads, strategically placing them makes all the difference. The key is to entice clients rather than anger them. Conduct thorough research into your target audience and their frequency of visits. Capture those that need a little extra motivation and direct your Pop-ups toward them.
Advanced Analytics
You may use Analytics to learn which products sell the most, how they engage with the app and a lot more about user activity. This data will assist you in devising user acquisition methods.
e-Wallet
An e-wallet is a cutting-edge feature for ecommerce websites. It works as a pre-paid account where users can store money for online purchases. It works in the same way as a credit or debit card. During the checkout, e-wallet money can be used, and the amount will be deducted from the user’s e-wallet. Users can also deposit money into their e-wallet and then use it afterwards.
How to Successfully Redesign the eCommerce Website?
Consider the below-mentioned points to ease up your eCommerce website redesign task.
1. Define Goals
The first step in the eCommerce website redesign is to figure out what you want from your new eCommerce website. This not only enables you to focus your efforts but also allows you to assess whether or not you require a redesign.
Make a list of precise, actionable goals you want to achieve with the redesign. Make sure your CTAs are clear. Your objectives could include things like increasing online traffic, lowering bounce rates, and so on.
You can make more thoughtful judgments and guarantee that you’ll be delighted with the final outcome if you outline exactly what you want to achieve with your website redevelopment task.
2. Use the Latest Tech Stack
The security and functioning of the system should be considered next. The first of them is crucial and should be maintained on a regular basis, even between redesigns.
Significant new functionality, on the other hand, may have emerged since your last redesign, and it’s important to consider what new techniques can be applied as part of your redesign scoping to ensure that the new edition of your website is as future-proof as possible.
3. Give Quality Content
The content should be updated, and the information offered should be useful and long-lasting. Finally, the purpose is to assist users in locating the information they seek. The redesigned content should be user-friendly and include succinct wording that encourages rather than discourages visitors from taking the intended action.
4. Include High-end Security Measures
Customers’ sensitive information, such as their names, addresses, and credit card numbers, is stored on e-commerce websites.
Protecting your clients’ privacy and securing them should be the top priorities. You and your clients are vulnerable to financial fraud, scams, and data breaches if you don’t take the essential security precautions.
You can easily lose your clients’ trust if you have a security breach. You can take the following security measures in your eCommerce website redesign task: –
- SSL certificates: They help to retain customers by showing security signs like HTTPS, trusted padlock, and company name under padlock (in the case of EV SSL). SSL certificates can be a wildcard SSL, single domain, or any other type of SSL cert. However, SSL certificates help to prevent data spying activities by applying strong encryption. A receiver knows that the message is coming from a legitimate sender.
- Encrypted payment gateways
- Secure Development Platform
Many e-commerce development companies, such as Matellio, incorporate the latest security features that help improve the security of your e-commerce website.
5. Check Recent Trends
The following are the most important e-commerce trends for 2022, that you can consult with an e-commerce website redesign services provider: –
AR – In e-commerce, augmented reality (AR) uses 3D mapping to allow shoppers to try on products or preview experiences before purchasing.
AI – In recent years, technology has advanced to the point that it can now assist businesses in improving their workflows and processes, as well as making sense of increasingly huge data sets. AI-based solutions can help e-commerce businesses solve scaling difficulties by automating typical procedures and assisting sales, marketing, and support teams in making more informed decisions.
Social Shopping – Ecommerce businesses must interconnect their processes as broadly as possible as consumers switch between gadgets, social media platforms, and numerous shopping channels. As their customers’ demands and variety of options rise, a unified omnichannel consumer experience is becoming increasingly important. Call to action buttons, responsive customer service, and brand consistency may help a company stand out from the competition and build client loyalty. Social commerce is gaining traction in a variety of industries, but it is most visible in the eCommerce industry.
Read More: Testing your eCommerce Website? Here’s how to do it right
Moving ahead, let’s talk about,
How Much will an eCommerce Website Redesign Cost?
The cost of a website redevelopment varies based on the professionals you choose and the amount of work required to fix the site.
A thorough redesign might cost as much as developing a new website from the ground up. However, if you only need to replace a few parts to be redesigned, it may be less expensive. Contact a top eCommerce website development company to get an in-depth quotation for your eCommerce website redesign work.
Conclusion
The importance of redesigning your eCommerce website cannot be overstated since there are numerous reasons to do so, as stated above. Although redesigning your website may appear to be a big undertaking, it is extremely rewarding. You’ll not only enhance the look and feel of your website, but you’ll also boost its efficiency.
To begin, it’s always important to hire eCommerce website developers to acquire the best results.
If you are looking for eCommerce website redevelopment, feel free to contact Matellio. We’d be delighted to discuss your concerns and develop ideas for improving your e-commerce website.
