Applauds, we have entered the era in which it is completely fine to have conversations with an inanimate object. We certainly are living in interesting times. Voice search technology has gained massive popularity. If you own an eCommerce business, then your customers must be voicing out their queries, and you want to respond. But the question is, how?
To give deep insights into the connection of eCommerce and voice search, we have listed some pointers backed-up by thorough research. Scroll down to delve deeper into the subject
7 Ways to Optimize Your eCommerce Website for Voice Search
1. Website Speed Optimization
2. Use Schema Markups
3. Shift the Way You Search
4. Get Your Website Listed Online
5. Craft Your FAQ Page Well
6. Aim to be a Featured Snippet
7. Make Your Mobile Experience Better
1. Website Speed Optimization
Page loading speed is unquestionably an essential factor in determining the ranking of your site. The users discard anything that takes more than 7 seconds to load. As per research, a faster loading site backed-up by an efficient hosting server has a huge rise higher on the search engine rankings.
In the case of slow-loading pages, the voice search applications will not be able to fetch all the data requested by users. For keeping the interests of potential customers hooked, the loading should be optimized to under 2 seconds.
2. Use Schema Markups
Have you ever wondered what brings the content on top? Or what makes them reach the targeted audience? Well, a search engine considers many things to determine the relevancy of pages; getting them ranked in schema markup data and SERP is one of them.
Schema Markup also called structured data, not only aids in keyword ranking but can even provide an extra edge over the competition. Hire a proficient website development company equipped with a team of SEO Experts that can optimize your web pages for the structured data.
This category is exclusively designed for the search bars; therefore, it won’t appear on the website to your visitors.
3. Shift the Way You Search
A philosophical shift is what we require here to understand the voice-activated eCommerce world. The main focus of this shift is that we treat the voice searching as real conversations instead of a correspondence between an inquirer and a directory. When people avail of voice search, they are going to enter a query similar to the way they do use in real life. This implies that instead of entering, “weather San Francisco,” we will input- “ Siri, what is going to be weather in San Francisco?”.
Even Google data says that 70 % of Google Assistant requests are expressed in the natural language. Also, it is recommended to use longer text queries that are done by entering long-tail keywords.
4. Get Your Website Listed Online
If your business is local, then it is highly recommended to get the company listed online in the directories. Before stepping into the voice search world, this particular step is highly recommended. Smartphones use Siri for the Apple and Google Assistant for Android to execute voice searches. Unlike the text searches, a voice assistant can’t display the results for local businesses. So, in this case, what a voice assistant does is to present the online listing first. Hence, getting your websites listed in online business directories is going to be beneficial.
5. Craft Your FAQ Page Well
Having some content on your website, which linguistically mirrors the way people present their queries through spoken words, is again a critical yet tricky step. The FAQ page is a pretty simple way to kickstart with. When someone searches something using voice-activated methods, the question they ask will closely resemble the items listed on a questionnaire page.
Creating a link between the way people voice search using the assistants and the content written on your site is a fantastic way to boost your eCommerce site. It can easily fast track your page to look more optimized from the perspective of modern search tools. Avail the keywords that would naturally answer someone’s query.
In short, FAQ is the finest way to include keywords and make items available for voice search.
6. Aim to be a Featured Snippet
The concept of ‘featured snippets’ might be a thing that you are not very aware of, but in all your browsing, you must have encountered it. Featured snippets are when a search browser takes a section from your site and then highlights it. It is the manner of answering a question to a search request. It comes very handy from the perspective of a searcher who can avail the snippet as quick insight into the site.
Featured snippets, also known as position zero, are the driving factor in a voice search. If your site contains the answer to specific generic queries, the search engine would pick it and will put it on top of the search results. The benefits of this are more traffic on your website and a broad customer base.
7. Make Your Mobile Experience Better
Trading products on e-commerce websites like Flipkart or Amazon as the seller needn’t worry about many things, like having a dedicated hosting server, the plugins, and mostly ensuring that their site is mobile-friendly and responsive. These big brands do all this automatically for their sellers. But on the other hand, Optimizing an e-commerce site for mobile is a much difficult job in comparison to that of a company website. This is because eCommerce sites are supposed to have hundreds of high-resolution product images. This makes it a bit challenging for every page to load fast and still look appealing on a mobile device.
Having an e-commerce company, one has to ensure that both your developer and web designer know the significance of optimizing product images without compromising on quality. Testing the site using devices with varying resolutions will give you insights about pages. Remember, a terrible mobile experience will sue your rankings, be it voice-based or text-search.
Conclusion
Voice searches are no-longer the thing of sci-fi. In fact, they have rapidly become a significant part of our daily lives. Voice Searches have transformed the way people use smart devices and search engines. If you have been looking to hook your customers with voice queries, then this was the read for you. Leverage the tips mentioned above to initiate your voice-search efforts, then continue optimizing for high rankings. Embrace the voice search technology and take your E-commerce business to heights. Is there something we missed? If so, feel free to sound off in the comment box below. Till then, Happy Searching!
